I've been reading Your Logo Is Irrelevant by Michael R. Drew. He suggests that businesses define what they are for and what they are against. Hmmmm, I thought, and tried out various ways to express what I feel. These come close:
As a citizen of America I am against exporting the social injustices we fought against and won almost a century ago: child labor, unsafe working conditions & slave wages & devastatingly long working hours. I am against exporting the environmental devastation we fought and won against decades ago: rampant contamination of water, soil, air and more. I am against supporting and perpetuating these injustices through the import and purchase of ridiculously under-priced fast fashion built on the platform of unpaid social and environmental costs. I am against fashion that is ill-fitting, ill-looking, shoddily made of poor materials that is good for nothing after a season of wear. I am against a closet full of clothes and nothing to wear coupled with an itch to buy more.
I am for beautifully made fashion with a timeless quality, favorite pieces that are reached for again and again, clothing that lights you up and lights up those that see you. I am for looking great everyday, at every age, and every shape, being the walking work of art you are as you live each day, year, and decade of your life. I am for supporting those who do business ethically, both socially and environmentally. I am for buying from and supporting artists and the gifts of beauty, innovation, inspiration and creativity they provide us all. I am for transforming the already existing abundance of fashion around us into new fashions, and that upcycling become a common way of thinking, a common way of life.
What are you for and against?
As a citizen of America I am against exporting the social injustices we fought against and won almost a century ago: child labor, unsafe working conditions & slave wages & devastatingly long working hours. I am against exporting the environmental devastation we fought and won against decades ago: rampant contamination of water, soil, air and more. I am against supporting and perpetuating these injustices through the import and purchase of ridiculously under-priced fast fashion built on the platform of unpaid social and environmental costs. I am against fashion that is ill-fitting, ill-looking, shoddily made of poor materials that is good for nothing after a season of wear. I am against a closet full of clothes and nothing to wear coupled with an itch to buy more.
I am for beautifully made fashion with a timeless quality, favorite pieces that are reached for again and again, clothing that lights you up and lights up those that see you. I am for looking great everyday, at every age, and every shape, being the walking work of art you are as you live each day, year, and decade of your life. I am for supporting those who do business ethically, both socially and environmentally. I am for buying from and supporting artists and the gifts of beauty, innovation, inspiration and creativity they provide us all. I am for transforming the already existing abundance of fashion around us into new fashions, and that upcycling become a common way of thinking, a common way of life.
What are you for and against?
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